Big _______

Hello, Rurik here. This is where I’ll post essays and thoughts about Big Pharma, Big Food and other things that start with Big ______.

This Substack is my personal site, and not the views of Limbo, where I also blog, but I’m the founder and CEO there, so you can imagine that there will be an overlap in what’s discussed. You can also find me on Twitter, LinkedIn and Instagram.

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